How many people play Roblox in 2026?

"How many people play Roblox?" is one of the most-searched questions about the platform — and the answer matters whether you're a developer deciding where to build or a brand deciding where to spend. Here are the figures Roblox itself reports, with the context that makes them meaningful.

The headline number: daily active users

Roblox measures its audience in daily active users (DAU) — people who actually open the platform on a given day, not just registered accounts. In its Q1 2026 earnings, Roblox reported around 132 million daily active users, up roughly 35% year over year. For context, DAU reached a peak of about 152 million in Q3 2025, and the most recent full quarter before 2026, Q4 2025, came in at around 144 million.

Why the numbers dipped slightly into 2026

Growth decelerated from the unusually large gains of 2025, and DAU eased back from its Q3 2025 peak. Two factors are worth naming honestly: Roblox's platform ban in Russia took effect in December 2025, removing a chunk of users, and the company has been rolling out significant safety changes that affect how some accounts work. The long-term trend is still strongly up year over year.

The audience is increasingly global — and older than people think

A lot of Roblox's growth is now international, and the age mix has shifted over the years toward more teens and adults rather than only young children. That matters: it widens the kinds of games and brand experiences that can find an audience on the platform.

What the numbers mean if you build

• The ceiling is enormous. A hundred-plus million people show up daily. Even a small slice is a large audience by any normal standard.
• Discovery is the real contest. With millions of experiences live, getting found is harder than reaching people in principle. Engagement and retention drive Roblox's recommendation systems.
• Reach ≠ revenue. Big visit counts only convert to income through good monetization design. Audience size is the opportunity, not the outcome.

Sources: Roblox Corporation quarterly earnings (Form 8-K) filings, available via the SEC EDGAR database. Figures are rounded; consult Roblox's latest shareholder letter for exact, current numbers.