The SM Games Blog

Roblox, explained
by people who ship it.

Straight, factual writing on Roblox game development, monetization, player numbers and safety — from a studio that's been building on the platform since 2017. No hype, no made-up stats.

Roblox developer monetization
Monetization

How Roblox developers actually get paid in 2026

The real money path on Roblox — the 70/30 split, Creator Rewards, the Creator Store and turning Robux into real cash through DevEx. With the current rules, not the myths.

SM Games·Jun 12, 2026·7 min read
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Platform

How many people play Roblox in 2026?

Roblox's reported daily active users, where the growth is coming from, and what the numbers really mean for developers and brands.

May 20, 2026·6 min
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Safety

Is Roblox safe for kids in 2026?

A clear-eyed guide to the new age-based accounts, age checks, chat rules and the parental controls every family should know about.

May 5, 2026·7 min
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For Brands

Bringing your brand to Roblox

What brands can actually build on Roblox, the formats available, and the advertising and community rules you have to follow.

Apr 22, 2026·6 min
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Game Design

What makes a Roblox game succeed

Retention, regular updates and discovery — the honest fundamentals behind experiences that last, drawn from years of shipping.

Mar 18, 2026·6 min
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Guides

Roblox development for beginners

A realistic roadmap: Roblox Studio, the Luau language, publishing your first place and the rules you need to follow to stay live.

Jun 1, 2026·8 min
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Studio

The story of SM Games

From one flight simulator in 2017 to 450M+ visits — how a small independent studio grew on Roblox, and what we learned on the way.

Feb 10, 2026·5 min
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Case Study

Inside Keyon Air Flight Simulator

Lessons from running one Roblox game since 2017 — longevity, updates and designing roles players come back for.

Jan 28, 2026·6 min
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