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Straight, factual writing on Roblox game development, monetization, player numbers and safety — from a studio that's been building on the platform since 2017. No hype, no made-up stats.

The real money path on Roblox — the 70/30 split, Creator Rewards, the Creator Store and turning Robux into real cash through DevEx. With the current rules, not the myths.
Read article →Roblox's reported daily active users, where the growth is coming from, and what the numbers really mean for developers and brands.
Read →A clear-eyed guide to the new age-based accounts, age checks, chat rules and the parental controls every family should know about.
Read →What brands can actually build on Roblox, the formats available, and the advertising and community rules you have to follow.
Read →Retention, regular updates and discovery — the honest fundamentals behind experiences that last, drawn from years of shipping.
Read →A realistic roadmap: Roblox Studio, the Luau language, publishing your first place and the rules you need to follow to stay live.
Read →From one flight simulator in 2017 to 450M+ visits — how a small independent studio grew on Roblox, and what we learned on the way.
Read →Lessons from running one Roblox game since 2017 — longevity, updates and designing roles players come back for.
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