The story of SM Games
Every studio has an origin story, and ours is refreshingly simple: one person, one idea, and a platform that turned out to be the future. This is how SM Games — operating as S.MAKELA GAMES LTD — went from a single Roblox game to an independent studio with hundreds of millions of visits.
2017: it starts with a flight simulator
SM Games began in 2017 when our founder, Simon Mäkelä, started building games on Roblox. The first was Keyon Air Flight Simulator — a game where players become pilots and ground crew and run a working airline. It was the experience that taught us the craft, and it's still live today. That game is the reason everything else exists.
From one game to a portfolio
One game became several. Alongside Keyon Air, our catalog grew to include Water Park, Pass The Bomb and Prison Break — different genres, different audiences, but the same goal: make something people genuinely want to come back to. Across our experiences, players have visited our games more than 450 million times.
A small team, on purpose
We're a tight crew of five. We've never tried to be the biggest studio — we've tried to be a focused one, where design, engineering, art, live ops and community all stay close together. Small teams can move fast, sweat details, and actually care about every update. That's the version of SM Games we want to be.
What we believe
The games we make have the power to shape the childhood memories of the next generation.
That sounds lofty until you remember what your own favorite childhood game meant to you. Millions of young players are spending real, formative time in experiences like ours. We don't take that lightly — it's exactly why we hold our work to the platform's standards and design for the audience that's actually there.
Where we're going
Today we do two things: build and grow our own games, and partner with brands and startups who want to do the same on Roblox. The mission hasn't changed since 2017 — we want to create the future of the gaming industry, one experience players remember at a time.
Want to build with us?
Whether it's your own game or a brand world, we'd love to hear about it.